Head to head · 4 tools

Braze vs HubSpot vs HubSpot Service vs Intercom

Starting price

—

Starting price

$15/month

Starting price

$15/month

Starting price

$29/month

Attribute	Braze	HubSpot	HubSpot Service	Intercom
Category	Marketing	CRM & Customer Management	CRM & Customer Management	Customer Support & Success
Pricing	Pricing n/a	Free tier	Free tier	Paid
Starting price	—	$15/month	$15/month	$29/month
Free tier	Unknown	Yes	Yes	No
Free trial	Unknown	Yes (14d)	Yes	Yes (14d)
Deployment	—	—	—	—
API available	Yes	Yes	Unknown	Yes
Platforms	—	ios, android	—	—
Certifications	2	—	—	5
Integrations	—	23	—	4
Company	Founded 2011	Founded 2006	—	Founded 2011
Feature attributes
Sso Saml	✓ Yes	✓ Yes	— Unknown	✓ Yes
Rbac	✓ Yes	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	Ios And Android	— Unknown	— Unknown
Webhooks	✓ Yes	✓ Yes	— Unknown	✓ Yes
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Ticketing	— Unknown	— Unknown	— Unknown	✓ Yes
Live Chat	— Unknown	— Unknown	— Unknown	✓ Yes
Knowledge Base	— Unknown	— Unknown	— Unknown	✓ Yes
Ai Chatbot	— Unknown	— Unknown	— Unknown	✓ Yes
Omnichannel	— Unknown	— Unknown	— Unknown	✓ Yes

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.