Head to head · 4 tools

Attentive vs Braze vs HubSpot vs Mailchimp

Starting price

—

Starting price

—

Starting price

$15/month

Starting price

$13/month

Attribute	Attentive	Braze	HubSpot	Mailchimp
Category	Email & Messaging Marketing	Marketing	CRM & Customer Management	Email & Messaging Marketing
Pricing	Paid	Pricing n/a	Free tier	Free tier
Starting price	—	—	$15/month	$13/month
Free tier	No	Unknown	Yes	Yes
Free trial	Yes	Unknown	Yes (14d)	Yes
Deployment	—	—	—	—
API available	Unknown	Yes	Yes	Yes
Platforms	—	—	ios, android	—
Certifications	—	2	—	—
Integrations	—	—	23	8
Company	—	Founded 2011	Founded 2006	Founded 2001
Feature attributes
Sso Saml	— Unknown	✓ Yes	✓ Yes	— Unknown
Rbac	— Unknown	✓ Yes	✓ Yes	✓ Yes
Mobile App	— Unknown	— Unknown	Ios And Android	— Unknown
Webhooks	— Unknown	✓ Yes	✓ Yes	✓ Yes
Data Export	— Unknown	✓ Yes	— Unknown	✓ Yes
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	✓ Yes	— Unknown
Audience Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	✓ Yes	— Unknown
Custom Objects	— Unknown	— Unknown	✓ Yes	— Unknown
Reporting Dashboards	— Unknown	— Unknown	✓ Yes	— Unknown
App Marketplace	— Unknown	— Unknown	✓ Yes	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	— Unknown	✓ Yes
Templates	— Unknown	— Unknown	— Unknown	✓ Yes
Segmentation	— Unknown	— Unknown	— Unknown	✓ Yes
Deliverability Tools	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.