Airtable vs HubSpot vs Klaviyo vs The Mobile-First Company

Airtable+

Starting price

$20/month

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HubSpot+

Starting price

$15/month

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Klaviyo+

Starting price

$20/month

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The Mobile-First Company+

Starting price

—

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Attribute	Airtable	HubSpot	Klaviyo	The Mobile-First Company
Category	No-Code & Low-Code	CRM & Customer Management	Email & Messaging Marketing	AI & Automation
Pricing	Free tier	Free tier	Free tier	Free tier
Starting price	$20/month	✓ $15/month	$20/month	—
Free tier	✓ Yes	✓ Yes	✓ Yes	✓ Yes
Free trial	✓ Yes (14d)	✓ Yes (14d)	No	No
Deployment	Cloud	—	—	—
API available	✓ Yes	✓ Yes	✓ Yes	Unknown
Platforms	android	ios, android	—	—
Certifications	3	—	✓ 4	—
Integrations	5	✓ 23	2	—
Company	Founded 2012	Founded 2006	Founded 2012	—
Feature attributes
Sso Saml	✓ Yes	✓ Yes	✓ Yes	— Unknown
Rbac	✓ Yes	✓ Yes	— Unknown	— Unknown
Mobile App	Android Only	Ios And Android	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	✓ Yes	— Unknown
Data Export	— Unknown	— Unknown	✓ Yes	— Unknown
Visual Builder	✓ Yes	— Unknown	— Unknown	— Unknown
Database Included	— Unknown	— Unknown	— Unknown	— Unknown
Custom Code Support	✓ Yes	— Unknown	— Unknown	— Unknown
Self Hosting	— Unknown	— Unknown	— Unknown	— Unknown
Workflow Automation	✓ Yes	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	✓ Yes	— Unknown
Templates	— Unknown	— Unknown	✓ Yes	— Unknown
Segmentation	— Unknown	— Unknown	✓ Yes	— Unknown
Deliverability Tools	— Unknown	— Unknown	✓ Yes	— Unknown

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.