Ahrefs vs Apollo.io vs DataForSEO vs HubSpot

Ahrefs+

Starting price

$129

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Apollo.io+

Starting price

$49/month

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DataForSEO+

Starting price

$1/month

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HubSpot+

Starting price

$15/month

ViewVisit site ↗

Attribute	Ahrefs	Apollo.io	DataForSEO	HubSpot
Category	SEO & Search Marketing	Sales Intelligence & Lead Generation	SEO & Search Marketing	CRM & Customer Management
Pricing	Freemium	Free tier	Paid	Free tier
Starting price	$129	$49/month	✓ $1/month	$15/month
Free tier	No	✓ Yes	No	✓ Yes
Free trial	✓ Yes	Unknown	No	✓ Yes (14d)
Deployment	Cloud	—	Cloud	—
API available	✓ Yes	✓ Yes	Unknown	✓ Yes
Platforms	—	—	—	ios, android
Certifications	—	✓ 3	—	—
Integrations	—	—	3	✓ 23
Company	Founded 2010	Founded 2015	—	Founded 2006
Feature attributes
Sso Saml	✓ Yes	✓ Yes	— Unknown	✓ Yes
Rbac	✓ Yes	— Unknown	— Unknown	✓ Yes
Mobile App	— Unknown	— Unknown	— Unknown	Ios And Android
Webhooks	— Unknown	— Unknown	— Unknown	✓ Yes
Data Export	✓ Yes	✓ Yes	— Unknown	— Unknown
Keyword Research	✓ Yes	— Unknown	— Unknown	— Unknown
Backlink Analysis	✓ Yes	— Unknown	— Unknown	— Unknown
Rank Tracking	✓ Yes	— Unknown	— Unknown	— Unknown
Site Audit	✓ Yes	— Unknown	— Unknown	— Unknown
Index Size	— Unknown	— Unknown	— Unknown	— Unknown
Contact Database Size	— Unknown	— Unknown	— Unknown	— Unknown
Email Finder	— Unknown	✓ Yes	— Unknown	— Unknown
Phone Numbers	— Unknown	✓ Yes	— Unknown	— Unknown
Intent Data	— Unknown	✓ Yes	— Unknown	— Unknown
Chrome Extension	— Unknown	✓ Yes	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	✓ Yes
Reporting Dashboards	— Unknown	— Unknown	— Unknown	✓ Yes
App Marketplace	— Unknown	— Unknown	— Unknown	✓ Yes

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.