AdRoll vs Apollo.io vs Cognism vs Google Ads
| Attribute | ||||
|---|---|---|---|---|
| Category | Marketing | Sales Intelligence & Lead Generation | Sales Intelligence & Lead Generation | Marketing |
| Pricing | Paid | Free tier | Paid | Paid |
| Starting price | — | $49/month | $1500/month | — |
| Free tier | No | Yes | No | No |
| Free trial | No | Unknown | No | No |
| Deployment | — | — | Cloud | — |
| API available | Unknown | Yes | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | 3 | — | — |
| Integrations | — | — | — | — |
| Company | Founded 2007 | Founded 2015 | Founded 2025 | Founded 2000 |
| Feature attributes | ||||
| Sso Saml | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Rbac | — Unknown | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Contact Database Size | — Unknown | — Unknown | — Unknown | — Unknown |
| Email Finder | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Phone Numbers | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Intent Data | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Chrome Extension | — Unknown | ✓ Yes | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.