Head to head · 4 tools

ActiveCampaign vs Klaviyo vs Privy vs Zoho CRM

Starting price

$15/month

Starting price

$20/month

Starting price

$30/month

Starting price

$14/month

Attribute	ActiveCampaign	Klaviyo	Privy	Zoho CRM
Category	Email Marketing	Email & Messaging Marketing	Email Marketing	CRM & Customer Management
Pricing	Paid	Free tier	Free tier	Free tier
Starting price	$15/month	$20/month	$30/month	$14/month
Free tier	No	Yes	Yes	Yes
Free trial	Yes	No	Yes	Yes (15d)
Deployment	Cloud	—	—	Cloud
API available	Unknown	Yes	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	4	—	4
Integrations	4	2	2	—
Company	Founded 2003	Founded 2012	—	Founded 1996
Feature attributes
Sso Saml	— Unknown	✓ Yes	— Unknown	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	✓ Yes	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	✓ Yes	— Unknown	— Unknown
Templates	— Unknown	✓ Yes	— Unknown	— Unknown
Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Deliverability Tools	— Unknown	✓ Yes	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.