ActiveCampaign vs Klaviyo vs Loom vs Zoho CRM

ActiveCampaign+

Starting price

$15/month

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Klaviyo+

Starting price

$20/month

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Loom+

Starting price

$15/month

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Zoho CRM+

Starting price

$14/month

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Attribute	ActiveCampaign	Klaviyo	Loom	Zoho CRM
Category	Email Marketing	Email & Messaging Marketing	Video, Audio & Media	CRM & Customer Management
Pricing	Paid	Free tier	Free tier	Free tier
Starting price	$15/month	$20/month	$15/month	✓ $14/month
Free tier	No	✓ Yes	✓ Yes	✓ Yes
Free trial	✓ Yes	No	✓ Yes	✓ Yes (15d)
Deployment	Cloud	—	—	Cloud
API available	Unknown	✓ Yes	Unknown	✓ Yes
Platforms	—	—	—	—
Certifications	—	✓ 4	3	✓ 4
Integrations	4	2	✓ 5	—
Company	Founded 2003	Founded 2012	Founded 2015	Founded 1996
Feature attributes
Sso Saml	— Unknown	✓ Yes	✓ Yes	✓ Yes
Rbac	— Unknown	— Unknown	✓ Yes	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	✓ Yes	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	✓ Yes	— Unknown	— Unknown
Templates	— Unknown	✓ Yes	— Unknown	— Unknown
Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Deliverability Tools	— Unknown	✓ Yes	— Unknown	— Unknown
Recording	— Unknown	— Unknown	✓ Yes	— Unknown
Editing	— Unknown	— Unknown	✓ Yes	— Unknown
Transcription	— Unknown	— Unknown	✓ Yes	— Unknown
Ai Features	— Unknown	— Unknown	✓ Yes	— Unknown
Hosting Sharing	— Unknown	— Unknown	✓ Yes	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.