ActiveCampaign vs HubSpot vs Klaviyo vs Loom

ActiveCampaign+

Starting price

$15/month

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HubSpot+

Starting price

$15/month

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Klaviyo+

Starting price

$20/month

ViewVisit site ↗

Loom+

Starting price

$15/month

ViewVisit site ↗

Attribute	ActiveCampaign	HubSpot	Klaviyo	Loom
Category	Email Marketing	CRM & Customer Management	Email & Messaging Marketing	Video, Audio & Media
Pricing	Paid	Free tier	Free tier	Free tier
Starting price	✓ $15/month	✓ $15/month	$20/month	✓ $15/month
Free tier	No	✓ Yes	✓ Yes	✓ Yes
Free trial	✓ Yes	✓ Yes (14d)	No	✓ Yes
Deployment	Cloud	—	—	—
API available	Unknown	✓ Yes	✓ Yes	Unknown
Platforms	—	ios, android	—	—
Certifications	—	—	✓ 4	3
Integrations	4	✓ 23	2	5
Company	Founded 2003	Founded 2006	Founded 2012	Founded 2015
Feature attributes
Sso Saml	— Unknown	✓ Yes	✓ Yes	✓ Yes
Rbac	— Unknown	✓ Yes	— Unknown	✓ Yes
Mobile App	— Unknown	Ios And Android	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	✓ Yes	— Unknown
Data Export	— Unknown	— Unknown	✓ Yes	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	✓ Yes	— Unknown
Templates	— Unknown	— Unknown	✓ Yes	— Unknown
Segmentation	— Unknown	— Unknown	✓ Yes	— Unknown
Deliverability Tools	— Unknown	— Unknown	✓ Yes	— Unknown
Recording	— Unknown	— Unknown	— Unknown	✓ Yes
Editing	— Unknown	— Unknown	— Unknown	✓ Yes
Transcription	— Unknown	— Unknown	— Unknown	✓ Yes
Ai Features	— Unknown	— Unknown	— Unknown	✓ Yes
Hosting Sharing	— Unknown	— Unknown	— Unknown	✓ Yes

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.