Head to head · 4 tools

ActiveCampaign vs HubSpot vs Marketo vs Zoho CRM

Starting price

$15/month

Starting price

$15/month

Starting price

—

Starting price

$14/month

Attribute	ActiveCampaign	HubSpot	Marketo	Zoho CRM
Category	Email Marketing	CRM & Customer Management	Marketing	CRM & Customer Management
Pricing	Paid	Free tier	Paid	Free tier
Starting price	$15/month	$15/month	—	$14/month
Free tier	No	Yes	Unknown	Yes
Free trial	Yes	Yes (14d)	Unknown	Yes (15d)
Deployment	Cloud	—	—	Cloud
API available	Unknown	Yes	Unknown	Yes
Platforms	—	ios, android	—	—
Certifications	—	—	—	4
Integrations	4	23	—	—
Company	Founded 2003	Founded 2006	Founded 2006	Founded 1996
Feature attributes
Sso Saml	— Unknown	✓ Yes	— Unknown	✓ Yes
Rbac	— Unknown	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	Ios And Android	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	✓ Yes
Marketing Automation	— Unknown	✓ Yes	— Unknown	✓ Yes
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.