Head to head · 4 tools

ActiveCampaign vs Freshsales vs HubSpot vs Marketo

Starting price

$15/month

Starting price

$9/month

Starting price

$15/month

Starting price

—

Attribute	ActiveCampaign	Freshsales	HubSpot	Marketo
Category	Email Marketing	CRM & Customer Management	CRM & Customer Management	Marketing
Pricing	Paid	Free tier	Free tier	Paid
Starting price	$15/month	$9/month	$15/month	—
Free tier	No	Yes	Yes	Unknown
Free trial	Yes	Yes	Yes (14d)	Unknown
Deployment	Cloud	Cloud	—	—
API available	Unknown	Unknown	Yes	Unknown
Platforms	—	—	ios, android	—
Certifications	—	—	—	—
Integrations	4	4	23	—
Company	Founded 2003	—	Founded 2006	Founded 2006
Feature attributes
Sso Saml	— Unknown	— Unknown	✓ Yes	— Unknown
Rbac	— Unknown	— Unknown	✓ Yes	— Unknown
Mobile App	— Unknown	— Unknown	Ios And Android	— Unknown
Webhooks	— Unknown	— Unknown	✓ Yes	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	✓ Yes	— Unknown
Marketing Automation	— Unknown	— Unknown	✓ Yes	— Unknown
Custom Objects	— Unknown	— Unknown	✓ Yes	— Unknown
Reporting Dashboards	— Unknown	— Unknown	✓ Yes	— Unknown
App Marketplace	— Unknown	— Unknown	✓ Yes	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.