ActiveCampaign vs Braze vs HubSpot vs Zoho CRM
| Attribute | ||||
|---|---|---|---|---|
| Category | Email Marketing | Marketing | CRM & Customer Management | CRM & Customer Management |
| Pricing | Paid | Pricing n/a | Free tier | Free tier |
| Starting price | $15/month | — | $15/month | $14/month |
| Free tier | No | Unknown | Yes | Yes |
| Free trial | Yes | Unknown | Yes (14d) | Yes (15d) |
| Deployment | Cloud | — | — | Cloud |
| API available | Unknown | Yes | Yes | Yes |
| Platforms | — | — | ios, android | — |
| Certifications | — | 2 | — | 4 |
| Integrations | 4 | — | 23 | — |
| Company | Founded 2003 | Founded 2011 | Founded 2006 | Founded 1996 |
| Feature attributes | ||||
| Sso Saml | — Unknown | ✓ Yes | ✓ Yes | ✓ Yes |
| Rbac | — Unknown | ✓ Yes | ✓ Yes | — Unknown |
| Mobile App | — Unknown | — Unknown | Ios And Android | — Unknown |
| Webhooks | — Unknown | ✓ Yes | ✓ Yes | — Unknown |
| Data Export | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Multichannel Campaigns | — Unknown | — Unknown | — Unknown | — Unknown |
| Marketing Automation | — Unknown | — Unknown | ✓ Yes | ✓ Yes |
| Audience Segmentation | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Ab Testing | — Unknown | — Unknown | — Unknown | — Unknown |
| Lead Scoring | — Unknown | — Unknown | — Unknown | — Unknown |
| Pipeline Management | — Unknown | — Unknown | ✓ Yes | ✓ Yes |
| Custom Objects | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Reporting Dashboards | — Unknown | — Unknown | ✓ Yes | — Unknown |
| App Marketplace | — Unknown | — Unknown | ✓ Yes | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.