ActiveCampaign vs Better Proposals vs Salesloft vs Zoho CRM

ActiveCampaign+

Starting price

$15/month

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Better Proposals+

Starting price

Contact sales

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Salesloft+

Starting price

—

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Zoho CRM+

Starting price

$14/month

ViewVisit site ↗

Attribute	ActiveCampaign	Better Proposals	Salesloft	Zoho CRM
Category	Email Marketing	Proposal Software	Sales & Revenue	CRM & Customer Management
Pricing	Paid	Contact sales	Paid	Free tier
Starting price	$15/month	Contact sales	—	✓ $14/month
Free tier	No	No	No	✓ Yes
Free trial	✓ Yes	✓ Yes	No	✓ Yes (15d)
Deployment	Cloud	Cloud	Cloud	Cloud
API available	Unknown	Unknown	Unknown	✓ Yes
Platforms	—	web	—	—
Certifications	—	—	3	✓ 4
Integrations	4	4	✓ 6	—
Company	Founded 2003	—	Founded 2011	Founded 1996
Feature attributes
Templates	— Unknown	✓ Yes	— Unknown	— Unknown
Esignature	— Unknown	✓ Yes	— Unknown	— Unknown
Payments	— Unknown	✓ Yes	— Unknown	— Unknown
Engagement Analytics	— Unknown	✓ Yes	— Unknown	— Unknown
Crm Integration	— Unknown	✓ Yes	— Unknown	— Unknown
Interactive Web Docs	— Unknown	✓ Yes	— Unknown	— Unknown
Approval Workflow	— Unknown	— Unknown	— Unknown	— Unknown
Ai Generation	— Unknown	— Unknown	— Unknown	— Unknown
Sso Saml	— Unknown	— Unknown	✓ Yes	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Sales Engagement	— Unknown	— Unknown	✓ Yes	— Unknown
Conversation Intelligence	— Unknown	— Unknown	✓ Yes	— Unknown
Dialer	— Unknown	— Unknown	— Unknown	— Unknown
Forecasting	— Unknown	— Unknown	✓ Yes	— Unknown
Email Tracking	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.