AB Tasty vs Moz vs Optimizely vs VWO
| Attribute | ||||
|---|---|---|---|---|
| Category | Marketing | SEO & Search Marketing | Marketing | Marketing |
| Pricing | Paid | Paid | Paid | Free tier |
| Starting price | — | $39/month | — | $299/month |
| Free tier | No | No | No | Yes |
| Free trial | No | Yes (30d) | No | Yes |
| Deployment | — | Cloud | — | Cloud |
| API available | Unknown | Yes | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | — | — | — | — |
| Company | — | Founded 2004 | Founded 2010 | — |
| Feature attributes | ||||
| Sso Saml | — Unknown | — Unknown | — Unknown | — Unknown |
| Rbac | — Unknown | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Keyword Research | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Backlink Analysis | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Rank Tracking | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Site Audit | — Unknown | — Unknown | — Unknown | — Unknown |
| Index Size | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.