Widgo
Widgo is an AI-powered sales representative that engages every website visitor in real-time, turning anonymous traffic into qualified leads and booked meetings.
Our verdict
Who it's for
Turn website visitors into qualified leads and booked meetings
Who should look elsewhere
A free tier has limitations on visitors per month, which may not suit high-traffic sites without an upgrade.
Pros
- +Instantly answers complex questions (pricing, SSO, compliance) with sourced citations, reducing bounce rates.
- +Automatically qualifies and scores every visitor, so sales teams only engage with hot leads.
- +Seamless booking flow removes back-and-forth scheduling; reps get a full transcript before demos.
Cons
- −A free tier has limitations on visitors per month, which may not suit high-traffic sites without an upgrade.
- −Requires initial setup to train on site content and approval of each answer; the AI cannot answer outside approved sources.
Key features
- ✓AI agent answers visitor questions 24/7 using only approved content from your website and documentation.
- ✓Visitor identification and lead scoring (0-100) with company, role, and intent data.
- ✓Mid-conversation demo booking via Cal.com with automatic calendar sync and invite sending.
- ✓Multi-language support (10 languages, auto-detected) and AI voice agent for briefs.
- ✓CRM integrations (HubSpot, Attio, Close) and Slack/Teams alerts for lead routing.
- ✓Session replay and conversation analytics inbox.
- ✓Automatic knowledge base generation from your site with human approval before publishing.
- ✓Human handoff with full transcript and context when a query exceeds the knowledge base.
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Widgo Free | $0 | month | 500 visitors / month; 1 workspace; AI agent trained on your site, 24/7 |
| Widgo Growth | $249 | month | Everything in Free; 2,000 visitors, 2 workspaces; CRM sync (HubSpot, Attio, Close) |
| Widgo Scale | $833 | month | Everything in Growth; 10,000 visitors, 5 workspaces; Dedicated success manager |
| Enterprise | — | month | Everything in Scale; SAML SSO; 99.9% uptime SLA |