Userlist
Userlist is an all-in-one email marketing platform designed specifically for growing SaaS companies.
Our verdict
Who it's for
Advanced email automation for product marketers in SaaS, focusing on user and company lifecycle.
Who should look elsewhere
No free plan available, only a 14-day free trial.
Pros
- +Flexible data model handles many-to-many relationships between users and companies effectively.
- +Comprehensive automation for various lifecycle stages (onboarding, activation, retention, reactivation).
- +Strong customer support and guidance for setting up campaigns.
- +Ability to send in-app messages and internal team notifications.
- +Advanced features like Teleport in workflows and custom time window conversion measurement.
Cons
- −No free plan available, only a 14-day free trial.
- −Pricing scales with the number of users, which can become costly for very large user bases.
- −Requires some technical integration (API, SDKs) for full functionality.
Key features
- ✓Dynamic segments for users and companies
- ✓Visual workflow builder with branching paths and triggers
- ✓Personalized email and in-app messages using Liquid customization
- ✓A/B split testing and conversion goals
- ✓Real-time user data sync via API and integrations (e.g., Zapier, Make, Segment)
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Basic | — | month | Marketing and lifecycle email; In-app messages and notifications to your team; Company accounts |
| Professional | — | month | Everything included in Basic; A/B split testing; Conversion goals |
| Enterprise | — | month | Exclusive email marketing solution for companies with high-volume sending needs; Custom message limits; Custom company-level integration |