Swapcard
Swapcard is an event management platform designed to unify the entire event lifecycle, from registration to post-event analytics, with a strong focus on revenue genera…
Our verdict
Who it's for
Revenue-first event management platform unifying the full event lifecycle for measurable growth.
Who should look elsewhere
No explicit mention of a free tier or trial, suggesting it's a paid-only solution.
Pros
- +Unifies multiple event management functions into a single platform, reducing tool fragmentation.
- +Strong focus on revenue generation and monetization opportunities for organizers and exhibitors.
- +AI-powered features enhance attendee engagement and exhibitor lead quality.
- +High reported attendee app adoption rates (70-80% vs. 30-40% industry average).
- +Provides detailed analytics and reporting to measure ROI and optimize events.
Cons
- −No explicit mention of a free tier or trial, suggesting it's a paid-only solution.
- −The comprehensive nature might be complex for very small or simple events.
- −Requires integration with existing systems like CRM/AMS for full benefit.
Key features
- ✓Enterprise registration with AMS and CRM integration
- ✓AI-powered mobile/web app for attendee engagement (70%+ adoption)
- ✓Sessions & Speaker Portal for content management
- ✓Exhibitor Management Portal with pre-event logistics automation
- ✓Self-serve Exhibitor Marketplace for revenue generation
- ✓Exhibitor Lead Center with AI matchmaking and CRM sync
- ✓Unified analytics and dashboards across all modules
- ✓Flexible registration flows with conditional logic, dynamic ticketing, and pricing
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Starter | — | month | Attendee Volume Limit: Up to 1,000 per year; Organizer Studio with unlimited number of seats; SOC 2 Type 2 Compliant |
| Professional | — | month | Attendee Volume Limit: Up to 10,000 per year; Organizer Studio with unlimited number of seats; SOC 2 Type 2 Compliant |
| Enterprise | — | month | Attendee Volume Limit: Unlimited; Organizer Studio with unlimited number of seats; SOC 2 Type 2 Compliant |
| Basic | — | month | Virtual Booth: Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.; Documents and Items: Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.; Exhibitor Live Chat: Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time. |
| Advanced | — | month | Virtual Booth: Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.; Documents and Items: Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.; Exhibitor Live Chat: Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time. |
| Ultimate | — | month | Virtual Booth: Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.; Documents and Items: Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.; Exhibitor Live Chat: Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time. |
| Bronze | — | month | Platform walkthrough; Event strategy consulting; Exhibitor onboarding |
| Silver | — | month | Platform walkthrough; Event strategy consulting; Exhibitor onboarding |
| Gold | — | month | Platform walkthrough; Event strategy consulting; Exhibitor onboarding |