SugarCRM
SugarCRM is a B2B sales CRM platform that unifies customer data, sales automation, and AI-driven insights to help companies win, grow, and retain customers.
Our verdict
Who it's for
SugarCRM is best suited for B2B sales, marketing, and customer support teams within mid-sized to large manufacturing, distribution, and wholesale companies.
Who should look elsewhere
Sales Enablement
Pros
- +Deep ERP integration (180+) ideal for manufacturing and distribution
- +No-code customization lets admins tailor without developers
- +Unified platform covers sales, marketing, and service
- +On-premises deployment option for data-sensitive industries
- +AI features included in Advanced tier without separate AI add-on
Cons
- −Sales Enablement
- −Customer Support
Key features
- ✓Account
- ✓contact
- ✓and opportunity management
- ✓AI-powered lead scoring and next-best-action recommendations
- ✓Revenue intelligence and sales forecasting
- ✓Marketing automation with nurture campaigns and landing pages
- ✓Customer service case management with SLA tracking
- ✓180+ ERP integrations for operational data sync
- ✓No-code platform customization and workflow builder
- ✓Generative AI for email drafting and sentiment analysis
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Standard | $59 | month · per seat | $59 per user per month, billed annually; 15 user minimum; Accounts, leads, quotes, pipeline, basic support |
| Advanced | $85 | month · per seat | $85 per user per month, billed annually; 15 user minimum; Mail and calendar, case management, Sugar Predict add-ons |
| Premier | $135 | month · per seat | $135 per user per month, billed annually; 15 user minimum; Geo mapping, Discover, 2x storage, LinkedIn connector |