Our verdict
Who it's for
Competitor SEO and PPC research
Who should look elsewhere
Less data than Ahrefs
Pros
- +Competitor SEO analysis
- +Good keyword research
- +Fair pricing
- +Active development
- +Historical data
Cons
- −Less data than Ahrefs
- −UI dated
- −Learning curve
- −Data accuracy varies
- −Better alternatives exist
Key features
- ✓Competitor research
- ✓PPC analysis
- ✓Keyword research
- ✓Backlink data
- ✓SERP analysis
- ✓Ad history
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Basic | $29 | month | 10K row results; 1 site tracking; 5K weekly rankings |
| Pro + AI | $89 | month | Unlimited results; 10 site tracking; 15K rankings |
| Team/Agency | $187 | month | Unlimited all; 50K rankings; White-label |