SmugMug Pricing
Starting price
$20/month
Pricing model
Paid
Free tier
No
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Direct | $20 | month | Unlimited storage—never delete another photo.; Powerful privacy controls; Streamlined digital delivery |
| Portfolio | $23.5 | month | Direct plan features; Make money with print and digital download sales; Customizable professional website templates |
| Pro | $37 | month | Portfolio plan features; Multiple custom pricelists for photos and galleries; Offer marketing coupons and packages to maximize profit |
| Enterprise | — | month | A white-glove, tailor-made plan for serious volume and specialized needs.; Perfect for studios, teams, and institutions. |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-09-27. Last updated 2026-10-07.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Direct | $20/month | flat | $20 | $240 |
| Portfolio | $23.5/month | flat | $24 | $282 |
| Pro | $37/month | flat | $37 | $444 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
SmugMug's starting price ($20) is 88% below the Website Builders & CMS average of $173.