Route
Route is a post-purchase experience platform for ecommerce brands that combines package protection, order tracking, and returns management into a single solution.
Our verdict
Who it's for
Package tracking and protection
Who should look elsewhere
Consumer opt-in model means not every order is protected
Pros
- +Zero-cost standard plan funded by consumer opt-in
- +Combines protection, tracking, and returns in one platform
- +AI fraud detection keeps claim costs low
- +Integrates with all major ecommerce platforms
- +SOC 2, GDPR, and CCPA compliance for enterprise use
Cons
- −Consumer opt-in model means not every order is protected
- −Custom plan pricing not publicly disclosed
- −Primarily focused on US ecommerce market
- −Minimum GMV requirement may apply for some plans
- −Returns automation less mature than dedicated returns platforms
Key features
- ✓AI-driven package protection with fraud detection
- ✓Visual order tracking for post-purchase engagement
- ✓Automated returns and exchanges management
- ✓Consumer-funded protection at zero merchant cost
- ✓Shopify, BigCommerce, WooCommerce integrations
- ✓Salesforce and Adobe Commerce connectors
- ✓Cash-back incentives for shoppers adding protection
- ✓Enterprise-grade encryption with SOC 2 compliance
- ✓GDPR and CCPA/CPRA compliance
- ✓API access for custom integrations
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Standard | $0 | month | Full post-purchase platform access; Package protection with AI fraud detection; Order tracking |
| Custom | — | month | Everything in Standard; Flexible funding models including mixed funding; Custom configuration |