Pardot Pricing
Starting price
$1250/month
Pricing model
Contact Sales
Free tier
No
Free trial
No
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Growth | $1250 | month | 10K contacts; Email marketing; Lead nurturing |
| Plus | $2750 | month | 10K contacts; Advanced analytics; A/B testing |
| Advanced | $4400 | month | 10K contacts; AI scoring; Custom objects |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-10-01. Last updated 2026-10-07.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Growth | $1,250/month | flat | $1,250 | $15,000 |
| Plus | $2,750/month | flat | $2,750 | $33,000 |
| Advanced | $4,400/month | flat | $4,400 | $52,800 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Pardot's starting price ($1250) is 68% above the Marketing average of $745.
AirOps