ToolScout.

OneSignal

OneSignal is a customer messaging platform known for its generous free tier and easy setup for push notifications.

Free tierPrice verified 2026-10-02Visit site ↗
Compare

Our verdict

Who it's for

Customer messaging platform for push and more

Who should look elsewhere

Less sophisticated than Braze

Pros

  • +Generous free tier
  • +Easy to implement
  • +Multi-channel support
  • +Good documentation
  • +Affordable paid plans

Cons

  • −Less sophisticated than Braze
  • −Limited analytics
  • −Basic segmentation
  • −Support can be slow

Key features

  • ✓Push notifications (web & mobile)
  • ✓Email messaging
  • ✓SMS messaging
  • ✓In-app messaging
  • ✓Segmentation
  • ✓A/B testing
  • ✓Analytics
  • ✓Journeys (automation)

Pricing

PlanPriceBillingNotes
Free$0month10,000 subscribers; Push notifications; Basic segments
Growth$99monthUnlimited subscribers; Email & SMS; A/B testing
Professional$249monthEverything in Growth; Advanced analytics; Priority support
Enterprise—monthEverything in Professional; Dedicated support; Custom SLAs

Alternatives & comparisons

More in Email & Messaging Marketing

All →