Omnisend
Omnisend is an ecommerce marketing automation platform that runs email, SMS, and web push notifications from one tool built specifically for online stores.
Our verdict
Who it's for
Email, SMS, and push marketing for ecommerce
Who should look elsewhere
Focused on ecommerce, so a poor fit for non-retail or B2B email
Pros
- +Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- +Email, SMS, and web push managed from one platform and one set of workflows
- +Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- +More affordable than Klaviyo at comparable contact volumes
- +Free plan for up to 250 contacts to test before paying
Cons
- −Focused on ecommerce, so a poor fit for non-retail or B2B email
- −Contact-based pricing rises as your list grows
- −Advanced AI personalization and reporting are reserved for the Pro plan
- −Smaller template library than Mailchimp
- −Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Key features
- ✓Email marketing campaigns
- ✓SMS marketing
- ✓Web push notifications
- ✓27 pre-built ecommerce automation workflows
- ✓Abandoned cart and browse recovery
- ✓Audience segmentation by behavior and purchase history
- ✓Signup forms and popups
- ✓Native Shopify, WooCommerce, and BigCommerce integrations
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | 500 emails/month; $1 SMS credits; 500 push notifications |
| Standard | $16 | month | 6,000 emails/month; Unlimited push; 24/7 support |
| Pro | $59 | month | Unlimited emails; Bonus SMS credits; Personalized content |