Novu
Novu provides an open-source notification infrastructure that simplifies the process of building and managing multi-channel notification systems for modern products.
Our verdict
Who it's for
Open-source notification infrastructure for developers and product teams to build multi-channel delivery.
Who should look elsewhere
Free plan has limited activity feed retention (24 hours).
Pros
- +Open-source with a strong community and GitHub stars.
- +Simplifies complex multi-channel notification delivery into a single component.
- +Offers extensive customization options for user preferences and email templates.
- +Provides both UI-based and code-based workflow creation for flexibility.
- +Supports various data residency options and compliance standards like HIPAA (Enterprise).
Cons
- −Free plan has limited activity feed retention (24 hours).
- −Branding removal is only available on paid plans.
- −Advanced features like custom SSO and self-hosting are restricted to Enterprise plans.
Key features
- ✓In-App Notification Inbox (<Inbox /> component)
- ✓User Preferences component for customization
- ✓Snooze functionality for messages
- ✓Real-time notification delivery
- ✓Unified API for multi-channel workflow orchestration
- ✓Digest Engine for combining notifications
- ✓Block-based Email Editor (powered by React Email)
- ✓Multi-channel support (In-App, Email, Push, SMS, Chat, Custom)
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | 10,000 workflow runs / month; All channels: Email, In-app, SMS, Chat, Push; US + EU data residency |
| Pro | $30 | month | 30,000+ workflow runs / month; 7-day activity feed retention; Remove Novu branding |
| Team | $250 | month | 250,000+ workflow runs / month; Up to 10 environments (Staging, QA, Pre-prod…); 90-day activity feed retention |
| Enterprise | — | month | 5M+ workflow runs / month (custom volume tiers); Unlimited environments; Custom retention policies (feed, audit, logs) |