Meta Ads
Meta Ads is the advertising platform for Facebook, Instagram, Messenger, and the Meta Audience Network.
Our verdict
Who it's for
Advertising on Facebook and Instagram
Who should look elsewhere
iOS privacy changes affected tracking
Pros
- +Reach 3+ billion active users
- +Excellent targeting capabilities
- +Visual ad formats work well
- +Strong for B2C and ecommerce
Cons
- −iOS privacy changes affected tracking
- −Organic reach has declined
- −Ad fatigue requires creative refresh
Key features
- ✓Facebook & Instagram ads
- ✓Audience targeting
- ✓Lookalike audiences
- ✓Pixel tracking
- ✓Dynamic ads
- ✓Messenger ads
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Self-Service | — | month | CPC/CPM/CPA bidding; Minimum $1/day budget; Ads Manager |
| Managed | — | month | Agency support; Custom solutions; Enterprise features |
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