Instapage Pricing
Starting price
$79/month
Pricing model
Paid
Free tier
No
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Build | $79 | month | Unlimited pages; A/B testing; Integrations |
| Converting | $159 | month | Heatmaps; Personalization; Advanced analytics |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-10-05. Last updated 2026-10-08.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Build | $79/month | flat | $79 | $948 |
| Converting | $159/month | flat | $159 | $1,908 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Instapage's starting price ($79) is 89% below the Marketing average of $745.
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