Firebase Analytics
Firebase Analytics provides free, unlimited reporting on up to 500 distinct events for mobile and web applications.
Our verdict
Who it's for
Get unlimited, free analytics for your mobile and web applications.
Who should look elsewhere
Limited to 500 distinct events for free reporting
Pros
- +Completely free to use with unlimited reporting
- +Comprehensive insights into user behavior and app performance
- +Seamless integration with Google Ads and AdMob for marketing optimization
- +Supports custom event tracking for tailored business metrics
- +Real-time data visualization and debugging tools
Cons
- −Limited to 500 distinct events for free reporting
- −Requires integration with the Firebase SDK
- −Advanced custom reporting may require BigQuery and Looker Studio expertise
Key features
- ✓Unlimited reporting on up to 500 distinct events
- ✓Automatic capture of key events and user properties
- ✓Custom event definition
- ✓User behavior insights for iOS and Android apps
- ✓Attribution across dozens of ad networks
- ✓Conversion data postbacks to ad networks
- ✓Custom audience definition based on events and user properties
- ✓Integration with Firebase Remote Config for A/B testing
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Google Analytics | — | month | Unlimited reporting on up to 500 distinct events; Automatic capture of certain key events and user properties; Define custom events |
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