Ara Pricing
Starting price
$14.9/month
Pricing model
Paid
Free tier
No
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Smart Start App Subscription | $14.9 | month | Premium Gamified app; AR brushing coach; Real-time brushing feedback |
| Smart Start App Subscription (with toothbrush) | $24.9 | month | Premium Gamified app; AR brushing coach; Real-time brushing feedback |
| Smart Family Annual | $129.9 | month | 1 Smart Kids Toothbrush Kit; Premium Gamified App; AR brushing coach |
| Smart Family Flex | $109.9 | month | 1 Smart Kids Toothbrush Kit; Premium Gamified App; 2 refills |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-10-07. Last updated 2026-10-09.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Smart Start App Subscription | $14.9/month | flat | $15 | $179 |
| Smart Start App Subscription (with toothbrush) | $24.9/month | flat | $25 | $299 |
| Smart Family Annual | $129.9/month | flat | $130 | $1,559 |
| Smart Family Flex | $109.9/month | flat | $110 | $1,319 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Ara's starting price ($14.9) is 52% below the Productivity & Collaboration average of $31.