Aha! Pricing
Starting price
$59/month
Pricing model
Paid
Free tier
No
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Aha! Roadmaps | $59 | month | Link strategy to all product work; Capture feedback via ideas portals; Brainstorm with virtual whiteboards |
| Aha! Ideas | $39 | month | Capture feedback via ideas portals; Streamline your idea review process; Integrate with Salesforce and Zendesk |
| Aha! Whiteboards | $9 | month | Brainstorm concepts and refine early plans; Collaborate with guests at no cost; Choose from 100 expert templates |
| Aha! Develop | $9 | month | Align technical work to the product roadmap; Choose a scrum, kanban, or SAFe® approach; Define user stories with the AI assistant |
| Aha! Project | $9 | month | Align daily tasks with strategic plans; Choose an agile way to work; Define and prioritize tasks |
| Aha! Knowledge | $18 | month | Centralize product documentation; Publish multiple knowledge bases; Choose from 100+ templates |
| Aha! Research | $39 | month | Create unlimited studies; Conduct unlimited interviews; Build a research participant database |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-10-07. Last updated 2026-10-07.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Aha! Roadmaps | $59/month | flat | $59 | $708 |
| Aha! Ideas | $39/month | flat | $39 | $468 |
| Aha! Whiteboards | $9/month | flat | $9 | $108 |
| Aha! Develop | $9/month | flat | $9 | $108 |
| Aha! Project | $9/month | flat | $9 | $108 |
| Aha! Knowledge | $18/month | flat | $18 | $216 |
| Aha! Research | $39/month | flat | $39 | $468 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Aha!'s starting price ($59) is 79% below the Product Management average of $282.
Plane