Looker vs Microsoft Power BI vs Whatagraph
| Attribute | |||
|---|---|---|---|
| Category | Analytics & Business Intelligence | Analytics & Business Intelligence | Marketing |
| Pricing | Paid | Free tier | Free tier |
| Starting price | $35 | $10/month | $199/month |
| Free tier | No | Yes | Yes |
| Free trial | Yes | Yes (60d) | No |
| Deployment | Cloud | — | — |
| API available | Yes | Unknown | Unknown |
| Platforms | — | — | — |
| Certifications | 1 | — | — |
| Integrations | 4 | 2 | — |
| Company | Founded 2012 | — | Founded 2014 |
| Feature attributes | |||
| Sso Saml | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown |
| Data Export | — Unknown | — Unknown | — Unknown |
| Data Source Connectors | — Unknown | — Unknown | — Unknown |
| Self Service Exploration | — Unknown | — Unknown | — Unknown |
| Embedded Analytics | ✓ Yes | — Unknown | — Unknown |
| Natural Language Query | ✓ Yes | — Unknown | — Unknown |
| Scheduled Reports | — Unknown | — Unknown | — Unknown |
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Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.