HubSpot vs Marketo vs Pardot vs Salesforce
| Attribute | ||||
|---|---|---|---|---|
| Category | CRM & Customer Management | Marketing | Marketing | CRM & Customer Management |
| Pricing | Free tier | Paid | Contact sales | Paid |
| Starting price | $15/month | — | $1250/month | $25/month |
| Free tier | Yes | Unknown | No | No |
| Free trial | Yes (14d) | Unknown | No | Yes (30d) |
| Deployment | — | — | Cloud | Cloud |
| API available | Yes | Unknown | Unknown | Yes |
| Platforms | ios, android | — | — | — |
| Certifications | — | — | — | 12 |
| Integrations | 23 | — | — | 22 |
| Company | Founded 2006 | Founded 2006 | — | Founded 1999 |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Mobile App | Ios And Android | — Unknown | — Unknown | — Unknown |
| Webhooks | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Pipeline Management | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Marketing Automation | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Custom Objects | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Reporting Dashboards | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| App Marketplace | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Multichannel Campaigns | — Unknown | — Unknown | — Unknown | — Unknown |
| Audience Segmentation | — Unknown | — Unknown | — Unknown | — Unknown |
| Ab Testing | — Unknown | — Unknown | — Unknown | — Unknown |
| Lead Scoring | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.