Head to head · 4 tools

HubSpot vs Keap vs Marketo vs Pardot

Starting price

$15/month

Starting price

$249/month

Starting price

—

Starting price

$1250/month

Attribute	HubSpot	Keap	Marketo	Pardot
Category	CRM & Customer Management	CRM & Customer Management	Marketing	Marketing
Pricing	Free tier	Paid	Paid	Contact sales
Starting price	$15/month	$249/month	—	$1250/month
Free tier	Yes	No	Unknown	No
Free trial	Yes (14d)	Yes	Unknown	No
Deployment	—	Cloud	—	Cloud
API available	Yes	Unknown	Unknown	Unknown
Platforms	ios, android	—	—	—
Certifications	—	—	—	—
Integrations	23	1	—	—
Company	Founded 2006	Founded 2001	Founded 2006	—
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	— Unknown
Rbac	✓ Yes	— Unknown	— Unknown	— Unknown
Mobile App	Ios And Android	— Unknown	— Unknown	— Unknown
Webhooks	✓ Yes	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	✓ Yes	— Unknown	— Unknown	— Unknown
Marketing Automation	✓ Yes	— Unknown	— Unknown	— Unknown
Custom Objects	✓ Yes	— Unknown	— Unknown	— Unknown
Reporting Dashboards	✓ Yes	— Unknown	— Unknown	— Unknown
App Marketplace	✓ Yes	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.