HubSpot vs IFTTT vs Marketo vs Zapier
| Attribute | ||||
|---|---|---|---|---|
| Category | CRM & Customer Management | AI & Automation | Marketing | AI & Automation |
| Pricing | Free tier | Free tier | Paid | Free tier |
| Starting price | $15/month | $2.99/month | — | $19.99 |
| Free tier | Yes | Yes | Unknown | Yes |
| Free trial | Yes (14d) | No | Unknown | Yes |
| Deployment | — | Cloud | — | Cloud |
| API available | Yes | Unknown | Unknown | Yes |
| Platforms | ios, android | ios, android | — | — |
| Certifications | — | — | — | 2 |
| Integrations | 23 | 4 | — | 14 |
| Company | Founded 2006 | Founded 2010 | Founded 2006 | Founded 2012 |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Rbac | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Mobile App | Ios And Android | — Unknown | — Unknown | — Unknown |
| Webhooks | ✓ Yes | — Unknown | — Unknown | ✓ Yes |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Pipeline Management | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Marketing Automation | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Custom Objects | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Reporting Dashboards | ✓ Yes | — Unknown | — Unknown | — Unknown |
| App Marketplace | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Multichannel Campaigns | — Unknown | — Unknown | — Unknown | — Unknown |
| Audience Segmentation | — Unknown | — Unknown | — Unknown | — Unknown |
| Ab Testing | — Unknown | — Unknown | — Unknown | — Unknown |
| Lead Scoring | — Unknown | — Unknown | — Unknown | — Unknown |
| Prebuilt Integrations | — Unknown | — Unknown | — Unknown | — Unknown |
| Visual Workflow Builder | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Code Steps | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Llm Access | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Ai Agents | — Unknown | — Unknown | — Unknown | ✓ Yes |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.