Head to head · 4 tools

Gusto vs Odoo vs QuickBooks vs Zoho CRM

Starting price

$49/month

Starting price

$31.1/month

Starting price

$38/month

Starting price

$14/month

Attribute	Gusto	Odoo	QuickBooks	Zoho CRM
Category	HR & Recruiting	Productivity & Collaboration	Finance & Accounting	CRM & Customer Management
Pricing	Paid	Free tier	Paid	Free tier
Starting price	$49/month	$31.1/month	$38/month	$14/month
Free tier	No	Yes	No	Yes
Free trial	No	Yes	Yes (30d)	Yes (15d)
Deployment	Cloud	Cloud	—	Cloud
API available	Unknown	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	—	—	4
Integrations	2	—	—	—
Company	Founded 2011	Founded 2004	—	Founded 1996
Feature attributes
Sso Saml	— Unknown	— Unknown	— Unknown	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Invoicing	— Unknown	— Unknown	— Unknown	— Unknown
Expense Tracking	— Unknown	— Unknown	— Unknown	— Unknown
Bank Reconciliation	— Unknown	— Unknown	— Unknown	— Unknown
Multi Currency	— Unknown	— Unknown	— Unknown	— Unknown
Payroll	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.