Fathom Analytics vs Optimizely vs Umami
| Attribute | |||
|---|---|---|---|
| Category | Web & Product Analytics | Marketing | Analytics & Business Intelligence |
| Pricing | Free tier | Paid | Free tier |
| Starting price | $20/seat/month | — | $9/month |
| Free tier | Yes | No | Yes |
| Free trial | No | No | No |
| Deployment | — | — | — |
| API available | Unknown | Unknown | Unknown |
| Platforms | — | — | — |
| Certifications | — | — | — |
| Integrations | — | — | — |
| Company | — | Founded 2010 | — |
| Feature attributes | |||
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Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.