Braze vs Klaviyo vs Plausible vs Umami
| Attribute | ||||
|---|---|---|---|---|
| Category | Marketing | Email & Messaging Marketing | Analytics & Business Intelligence | Analytics & Business Intelligence |
| Pricing | Pricing n/a | Free tier | Paid | Free tier |
| Starting price | — | $20/month | $9/month | $9/month |
| Free tier | Unknown | Yes | No | Yes |
| Free trial | Unknown | No | No | No |
| Deployment | — | — | — | — |
| API available | Yes | Yes | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | 2 | 4 | — | — |
| Integrations | — | 2 | 1 | — |
| Company | Founded 2011 | Founded 2012 | Founded 2018 | — |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Data Export | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Multichannel Campaigns | — Unknown | — Unknown | — Unknown | — Unknown |
| Marketing Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Audience Segmentation | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Ab Testing | — Unknown | — Unknown | — Unknown | — Unknown |
| Lead Scoring | — Unknown | — Unknown | — Unknown | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Sms Marketing | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Templates | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Segmentation | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Deliverability Tools | — Unknown | ✓ Yes | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.