Head to head · 4 tools

Braze vs HubSpot vs Keap vs Mautic

Starting price

—

Starting price

$15/month

Starting price

$249/month

Starting price

$247.5/month

Attribute	Braze	HubSpot	Keap	Mautic
Category	Marketing	CRM & Customer Management	CRM & Customer Management	Marketing
Pricing	Pricing n/a	Free tier	Paid	Paid
Starting price	—	$15/month	$249/month	$247.5/month
Free tier	Unknown	Yes	No	No
Free trial	Unknown	Yes (14d)	Yes	No
Deployment	—	—	Cloud	Cloud
API available	Yes	Yes	Unknown	Unknown
Platforms	—	ios, android	—	—
Certifications	2	—	—	—
Integrations	—	23	1	—
Company	Founded 2011	Founded 2006	Founded 2001	Founded 2015
Feature attributes
Sso Saml	✓ Yes	✓ Yes	— Unknown	— Unknown
Rbac	✓ Yes	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	Ios And Android	— Unknown	— Unknown
Webhooks	✓ Yes	✓ Yes	— Unknown	— Unknown
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.