Head to head · 4 tools

Braze vs Grouparoo vs Hightouch vs Klaviyo

Starting price

—

Starting price

$150/month

Starting price

$350/month

Starting price

$20/month

Attribute	Braze	Grouparoo	Hightouch	Klaviyo
Category	Marketing	Data Integration & ETL	Analytics & Business Intelligence	Email & Messaging Marketing
Pricing	Pricing n/a	Free tier	Free tier	Free tier
Starting price	—	$150/month	$350/month	$20/month
Free tier	Unknown	Yes	Yes	Yes
Free trial	Unknown	Yes	Yes	No
Deployment	—	Cloud	—	—
API available	Yes	Unknown	Unknown	Yes
Platforms	—	macos, linux	—	—
Certifications	2	—	—	4
Integrations	—	—	22	2
Company	Founded 2011	—	—	Founded 2012
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	✓ Yes
Rbac	✓ Yes	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	✓ Yes	— Unknown	— Unknown	✓ Yes
Data Export	✓ Yes	— Unknown	— Unknown	✓ Yes
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	— Unknown	✓ Yes
Templates	— Unknown	— Unknown	— Unknown	✓ Yes
Segmentation	— Unknown	— Unknown	— Unknown	✓ Yes
Deliverability Tools	— Unknown	— Unknown	— Unknown	✓ Yes

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.