Head to head · 4 tools

Attentive vs Braze vs Nimble vs Zoho CRM

Starting price

—

Starting price

—

Starting price

$24.9/seat/month

Starting price

$14/month

Attribute	Attentive	Braze	Nimble	Zoho CRM
Category	Email & Messaging Marketing	Marketing	CRM & Customer Management	CRM & Customer Management
Pricing	Paid	Pricing n/a	Paid	Free tier
Starting price	—	—	$24.9/seat/month	$14/month
Free tier	No	Unknown	No	Yes
Free trial	Yes	Unknown	Yes	Yes (15d)
Deployment	—	—	Cloud	Cloud
API available	Unknown	Yes	Unknown	Yes
Platforms	—	—	ios, android	—
Certifications	—	2	—	4
Integrations	—	—	3	—
Company	—	Founded 2011	—	Founded 1996
Feature attributes
Sso Saml	— Unknown	✓ Yes	— Unknown	✓ Yes
Rbac	— Unknown	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	✓ Yes	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Audience Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.