Head to head · 4 tools

Attentive vs Braze vs Klaviyo vs Marketo

Starting price

—

Starting price

—

Starting price

$20/month

Starting price

—

Attribute	Attentive	Braze	Klaviyo	Marketo
Category	Email & Messaging Marketing	Marketing	Email & Messaging Marketing	Marketing
Pricing	Paid	Pricing n/a	Free tier	Paid
Starting price	—	—	$20/month	—
Free tier	No	Unknown	Yes	Unknown
Free trial	Yes	Unknown	No	Unknown
Deployment	—	—	—	—
API available	Unknown	Yes	Yes	Unknown
Platforms	—	—	—	—
Certifications	—	2	4	—
Integrations	—	—	2	—
Company	—	Founded 2011	Founded 2012	Founded 2006
Feature attributes
Sso Saml	— Unknown	✓ Yes	✓ Yes	— Unknown
Rbac	— Unknown	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	✓ Yes	— Unknown
Data Export	— Unknown	✓ Yes	✓ Yes	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	✓ Yes	— Unknown
Templates	— Unknown	— Unknown	✓ Yes	— Unknown
Segmentation	— Unknown	— Unknown	✓ Yes	— Unknown
Deliverability Tools	— Unknown	— Unknown	✓ Yes	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.