Head to head · 4 tools

AppFolio vs Microsoft Dynamics 365 vs Insightly vs Salesforce

Starting price

—

Starting price

$65/month

Starting price

$29/month

Starting price

$25/month

Attribute	AppFolio	Microsoft Dynamics 365	Insightly	Salesforce
Category	Real Estate & Property	CRM & Customer Management	CRM & Customer Management	CRM & Customer Management
Pricing	Paid	Paid	Free tier	Paid
Starting price	—	$65/month	$29/month	$25/month
Free tier	No	No	Yes	No
Free trial	Yes	Yes	Yes	Yes (30d)
Deployment	—	—	Cloud	Cloud
API available	Unknown	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	2	—	—	12
Integrations	—	—	5	22
Company	Founded 2006	—	—	Founded 1999
Feature attributes
Sso Saml	— Unknown	— Unknown	— Unknown	— Unknown
Rbac	— Unknown	— Unknown	— Unknown	✓ Yes
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Tenant Portal	— Unknown	— Unknown	— Unknown	— Unknown
Online Rent Payment	— Unknown	— Unknown	— Unknown	— Unknown
Maintenance Requests	✓ Yes	— Unknown	— Unknown	— Unknown
Accounting Included	✓ Yes	— Unknown	— Unknown	— Unknown
Property Type	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	✓ Yes
Reporting Dashboards	— Unknown	— Unknown	— Unknown	✓ Yes
App Marketplace	— Unknown	— Unknown	— Unknown	✓ Yes

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.