Amplitude vs Fathom Analytics vs GoatCounter vs Optimizely
| Attribute | ||||
|---|---|---|---|---|
| Category | Web & Product Analytics | Web & Product Analytics | Web & Product Analytics | Marketing |
| Pricing | Paid | Free tier | Free tier | Paid |
| Starting price | $0/month | $20/seat/month | $5/month | — |
| Free tier | No | Yes | Yes | No |
| Free trial | No | No | No | No |
| Deployment | Cloud | — | — | — |
| API available | Unknown | Unknown | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | 2 | — | — | — |
| Company | — | — | — | Founded 2010 |
| Feature attributes | ||||
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.