Ahrefs vs Improvado vs Segment vs Supermetrics
| Attribute | ||||
|---|---|---|---|---|
| Category | SEO & Search Marketing | Marketing | Analytics & Business Intelligence | Marketing |
| Pricing | Freemium | Paid | Free tier | Paid |
| Starting price | $129 | — | $120/month | $37/month |
| Free tier | No | No | Yes | No |
| Free trial | Yes | No | Yes | Yes |
| Deployment | Cloud | — | — | — |
| API available | Yes | Unknown | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | — | 2 | 3 | — |
| Company | Founded 2010 | Founded 2015 | — | Founded 2013 |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Keyword Research | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Backlink Analysis | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rank Tracking | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Site Audit | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Index Size | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.