Ahrefs vs Hotjar vs Moz vs VWO
| Attribute | ||||
|---|---|---|---|---|
| Category | SEO & Search Marketing | Analytics & Business Intelligence | SEO & Search Marketing | Marketing |
| Pricing | Freemium | Free tier | Paid | Free tier |
| Starting price | $129 | $39/month | $39/month | $299/month |
| Free tier | No | Yes | No | Yes |
| Free trial | Yes | Yes | Yes (30d) | Yes |
| Deployment | Cloud | — | Cloud | Cloud |
| API available | Yes | Unknown | Yes | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | — | 1 | — | — |
| Company | Founded 2010 | — | Founded 2004 | — |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Keyword Research | ✓ Yes | — Unknown | ✓ Yes | — Unknown |
| Backlink Analysis | ✓ Yes | — Unknown | ✓ Yes | — Unknown |
| Rank Tracking | ✓ Yes | — Unknown | ✓ Yes | — Unknown |
| Site Audit | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Index Size | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.