Adapty vs AppsFlyer vs Branch vs Braze
| Attribute | ||||
|---|---|---|---|---|
| Category | Billing & Invoicing | Marketing | Marketing | Marketing |
| Pricing | Free tier | Paid | Paid | Pricing n/a |
| Starting price | $1/month | $0.07/month | — | — |
| Free tier | Yes | No | No | Unknown |
| Free trial | No | Yes | Yes | Unknown |
| Deployment | — | — | — | — |
| API available | Unknown | Unknown | Unknown | Yes |
| Platforms | — | — | — | — |
| Certifications | — | — | — | 2 |
| Integrations | — | — | — | — |
| Company | — | Founded 2011 | — | Founded 2011 |
| Feature attributes | ||||
| Sso Saml | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Rbac | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Data Export | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Multichannel Campaigns | — Unknown | — Unknown | — Unknown | — Unknown |
| Marketing Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Audience Segmentation | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Ab Testing | — Unknown | — Unknown | — Unknown | — Unknown |
| Lead Scoring | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.