Head to head · 4 tools

ActiveCampaign vs Layers vs Zapier vs Zoho CRM

Starting price

$15/month

Starting price

$49/month

Starting price

$19.99

Starting price

$14/month

Attribute	ActiveCampaign	Layers	Zapier	Zoho CRM
Category	Email Marketing	Marketing	AI & Automation	CRM & Customer Management
Pricing	Paid	Paid	Free tier	Free tier
Starting price	$15/month	$49/month	$19.99	$14/month
Free tier	No	No	Yes	Yes
Free trial	Yes	No	Yes	Yes (15d)
Deployment	Cloud	—	Cloud	Cloud
API available	Unknown	Unknown	Yes	Yes
Platforms	—	—	—	—
Certifications	—	—	2	4
Integrations	4	—	14	—
Company	Founded 2003	—	Founded 2012	Founded 1996
Feature attributes
Sso Saml	— Unknown	— Unknown	✓ Yes	✓ Yes
Rbac	— Unknown	— Unknown	✓ Yes	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	✓ Yes	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Prebuilt Integrations	— Unknown	— Unknown	— Unknown	— Unknown
Visual Workflow Builder	— Unknown	— Unknown	✓ Yes	— Unknown
Code Steps	— Unknown	— Unknown	✓ Yes	— Unknown
Llm Access	— Unknown	— Unknown	✓ Yes	— Unknown
Ai Agents	— Unknown	— Unknown	✓ Yes	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.