ActiveCampaign vs Keap vs Pardot vs Zoho CRM
| Attribute | ||||
|---|---|---|---|---|
| Category | Email Marketing | CRM & Customer Management | Marketing | CRM & Customer Management |
| Pricing | Paid | Paid | Contact sales | Free tier |
| Starting price | $15/month | $249/month | $1250/month | $14/month |
| Free tier | No | No | No | Yes |
| Free trial | Yes | Yes | No | Yes (15d) |
| Deployment | Cloud | Cloud | Cloud | Cloud |
| API available | Unknown | Unknown | Unknown | Yes |
| Platforms | — | — | — | — |
| Certifications | — | — | — | 4 |
| Integrations | 4 | 1 | — | — |
| Company | Founded 2003 | Founded 2001 | — | Founded 1996 |
| Feature attributes | ||||
| Sso Saml | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Rbac | — Unknown | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Pipeline Management | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Marketing Automation | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Custom Objects | — Unknown | — Unknown | — Unknown | — Unknown |
| Reporting Dashboards | — Unknown | — Unknown | — Unknown | — Unknown |
| App Marketplace | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.