ActiveCampaign vs HubSpot vs Layers vs Zapier
| Attribute | ||||
|---|---|---|---|---|
| Category | Email Marketing | CRM & Customer Management | Marketing | AI & Automation |
| Pricing | Paid | Free tier | Paid | Free tier |
| Starting price | $15/month | $15/month | $49/month | $19.99 |
| Free tier | No | Yes | No | Yes |
| Free trial | Yes | Yes (14d) | No | Yes |
| Deployment | Cloud | — | — | Cloud |
| API available | Unknown | Yes | Unknown | Yes |
| Platforms | — | ios, android | — | — |
| Certifications | — | — | — | 2 |
| Integrations | 4 | 23 | — | 14 |
| Company | Founded 2003 | Founded 2006 | — | Founded 2012 |
| Feature attributes | ||||
| Sso Saml | — Unknown | ✓ Yes | — Unknown | ✓ Yes |
| Rbac | — Unknown | ✓ Yes | — Unknown | ✓ Yes |
| Mobile App | — Unknown | Ios And Android | — Unknown | — Unknown |
| Webhooks | — Unknown | ✓ Yes | — Unknown | ✓ Yes |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Pipeline Management | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Marketing Automation | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Custom Objects | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Reporting Dashboards | — Unknown | ✓ Yes | — Unknown | — Unknown |
| App Marketplace | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Prebuilt Integrations | — Unknown | — Unknown | — Unknown | — Unknown |
| Visual Workflow Builder | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Code Steps | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Llm Access | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Ai Agents | — Unknown | — Unknown | — Unknown | ✓ Yes |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.