Head to head · 4 tools

ActiveCampaign vs Ahrefs vs Litmus vs Zoho CRM

Starting price

$15/month

Starting price

$129

Starting price

Contact sales

Starting price

$14/month

Attribute	ActiveCampaign	Ahrefs	Litmus	Zoho CRM
Category	Email Marketing	SEO & Search Marketing	Email Marketing	CRM & Customer Management
Pricing	Paid	Freemium	Contact sales	Free tier
Starting price	$15/month	$129	Contact sales	$14/month
Free tier	No	No	No	Yes
Free trial	Yes	Yes	No	Yes (15d)
Deployment	Cloud	Cloud	—	Cloud
API available	Unknown	Yes	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	—	—	4
Integrations	4	—	3	—
Company	Founded 2003	Founded 2010	—	Founded 1996
Feature attributes
Sso Saml	— Unknown	✓ Yes	— Unknown	✓ Yes
Rbac	— Unknown	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	✓ Yes	— Unknown	— Unknown
Keyword Research	— Unknown	✓ Yes	— Unknown	— Unknown
Backlink Analysis	— Unknown	✓ Yes	— Unknown	— Unknown
Rank Tracking	— Unknown	✓ Yes	— Unknown	— Unknown
Site Audit	— Unknown	✓ Yes	— Unknown	— Unknown
Index Size	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.