Act-On vs Keap vs Mailchimp vs The Mobile-First Company
| Attribute | ||||
|---|---|---|---|---|
| Category | Marketing | CRM & Customer Management | Email & Messaging Marketing | AI & Automation |
| Pricing | Contact sales | Paid | Free tier | Free tier |
| Starting price | Contact sales | $249/month | $13/month | — |
| Free tier | No | No | Yes | Yes |
| Free trial | No | Yes | Yes | No |
| Deployment | — | Cloud | — | — |
| API available | Unknown | Unknown | Yes | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | — | 1 | 8 | — |
| Company | — | Founded 2001 | Founded 2001 | — |
| Feature attributes | ||||
| Sso Saml | — Unknown | — Unknown | — Unknown | — Unknown |
| Rbac | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Data Export | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Sms Marketing | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Templates | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Segmentation | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Deliverability Tools | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.